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Mechanical model set for Cadbury's Twirl commercial

A mechanical automated whirligig for Cadbury's Twirl Bites advert, brought to creation by agency Fallon London, production by Hsi, and Art Direction by Dan Betteridge. The whirligig featured rotating micro-scenarios and characters designed to bring to life the joy of twirling.

 

From a central shaft, geared arms with individual platters of mechanically-driven characters were constructed and fitted with pyrotechnics.

 

This combination of engineering, sculpture, artwork and pyrotechnics was achieved in just three weeks.

Watch behind the scenes: